Google Search Advertising Advanced Exam Practice Test 認定 adwords-search 試験問題:
1. Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?
A) Ivan must create a Geographic Performance Report in his account.
B) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.
C) Ivan must create an IP Address report, and then resolve the IP addresses to locations.
D) Unless Ivan creates a location targeting ad, he won't see this information.
2. You are a consultant for David's company and he's asked you to help him create a Google
AdWords for his company's products. You and David develop a keyword list and the ad has now been running for two weeks. David wants to edit the keyword list, but you tell him the ads should run longer before editing the list. How long does Google recommend the keyword list and ads run, before evaluating their performance?
A) 14 days
B) 30 days
C) 21 days
D) You can edit the ads immediately.
3. Mary has a Google AdWords account, and she feels that her Google AdWords aren't performing well. Mary wants to make adjustments to her ad, to get more clickthroughs to her website. Which of the following optimizations is likely to help Mary increase her clickthrough rate?
A) Mary should focus on ad quality and use negative keywords, to eliminate extra impressions.
B) Mary should stop using an image ad and use a text ad only, in Google search.
C) Mary should create multiple campaigns, and track the performance of each campaign.
D) Mary should focus on her website by adding content.
4. How many characters are Google AdWords clients allowed to use in their destination URL?
A) 35 characters
B) 1,024 characters
C) There is no limit, as the destination URL doesn't show in the advertisement.
D) 75 characters
5. Nancy has created a campaign for her boutique. She has customized the ad and targeted her city and specific content. Nancy has noticed that her ad performs best on Tuesdays and Wednesdays, as people prepare for their weekend plans. Nancy would like to automatically adjust her bids for keywords on Tuesdays and Wednesdays. Is this possible?
A) No, Nancy will need to login into Google AdWords, and manually change her bids for these two days.
B) Yes, Nancy can do this through Google AdWords' Ad scheduling.
C) No, Google AdWords can automatically change the bids, but only for seven-day increments .
D) Yes, Nancy can do this through Google AdWords' Demographic bidding.
質問と回答：
| 質問 # 1 正解： A | 質問 # 2 正解： B | 質問 # 3 正解： A | 質問 # 4 正解： B | 質問 # 5 正解： B |
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