Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials 認定 1Z0-1031 試験問題:

1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) A single seat shared by all regions
B) Global template with local nuances
C) Global DMP nerve center
D) Horizontal regional empowerment
E) Full agency control

2. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Native apps using BlueKai SDKs using web view
B) Native apps using BlueKai SDKs without web view
C) Desktop and mobile web sites
D) Hybrid apps using a web view
E) OTT box without web view

3. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data on a cost per stamp basis.
B) Clients can purchase data on a cost per 1,000 impression basis.
C) Clients can purchase data on impressions set in the central rate card.
D) Clients can purchase data on a percentage of spend.
E) Clients can purchase data according to the specific terms in their contract.

4. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Configure Self-Classification Taxonomy and Classification Rules.
B) Create an Audience.
C) Deploy an ID Swap tag.
D) Create and activate a Data Campaign.

5. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on browser type
B) Making an ID match based on IP address
C) Making an ID match based on device type
D) Making an ID match based on operating system
E) Making an ID match based on an email address used to log into multiple devices

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