Facebook Certified Community Manager 認定 600-101 試験問題:

1. A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)

A) Create a poll to ask members what interests them and what they want these new groups to focus on
B) Join similar groups to see what they are discussing and create groups related to those topic
C) Analyze the most popular posts for the last six months and create groups based on those post topics
D) Launch a few groups, announce them in the current one and begin to create content for those new groups

2. A small, local online community of 5,000 members is launching a major outreach project to double membership by the end of the year. The community is focused on physical activity and doesn't show preference for any age group or gender.
The community is based on Facebook and uses a group as the primary hub where people can connect.
What's the most efficient way for the community manager to expand local reach?

A) Partner with a national newspaper and publish an article about the community
B) Encourage the moderation team to comment more on the content
C) Place targeted ads for potential members using fitness and wellness interest targeting
D) Launch a referral program for current members to invite their neighbors to join the community

3. A community manager of a tech startup wants to develop new customer acquisition channels. The startup has a Facebook Page and an Instagram account with a combined reach of 80,000.
The chief marketing officer of the startup directs the community manager to research how to launch a podcast. The startup has not previously used podcasts.
Which first step should the community manager take?

A) Research and purchase the appropriate tech equipment to record podcasts, and submit expenses to their manager.
B) Analyze the best-performing content across the current social media presence for potential reuse in the podcast.
C) Research all existing podcasts in the industry and find content that has not been produced previously
D) Launch the podcast at the earliest possible time, and promote it exclusively on the Facebook Page.

4. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Measure the engagement rate on the influencers' posts
B) Determine the sentiment by scanning positive and negative comments
C) Record the total number of campaign comments through native insights
D) Analyze the reach of exhibition-related posts through Ads Manager

5. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

A) A company-branded profile used by all community managers with each reply signed by name
B) The agreed result from a recent poll stating that each community manager will use their initials
C) The approach that the team agreed upon and the company approved
D) The personal profiles of each community manager to make it clear who is replying

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